@HillcrestSanDiego is a popular Instagram account created by Rick Cervantes in 2019.

Born out of a personal love for Hillcrest, the account serves as a digital love letter to the neighborhood. It showcases its vibrant and diverse culture, historic photos, updates, memes, and pop culture references. This unique blend of content, combined with Rick's personal viewpoint as a San Diegan since 2006 and his deep involvement in the LGBTQ+ community, has made it a go-to source of news and entertainment for many LGBTQ+ San Diegans and their allies.

In 2023, the account achieved a historic milestone of 18 million engagements, attracting followers from around the world.

Beyond an online platform, Rick has cultivated a real-world community through @HillcrestSanDiego. Initiatives like Cleanup & Cocktails events, the Hillcrest Community ofrenda, and Hillcrest Honors have brought residents together, fostering a sense of belonging and pride in the neighborhood.